Welcome to First Watch
First Watch is a popular American breakfast and brunch spot known for its trendy yet casual atmosphere. Located in Roanoke, VA, this cafe offers a wide array of options such as vegan and vegetarian dishes, perfect for groups and families. Customers praise the seasonal dishes and stellar service, making it a must-visit. Despite some minor issues like seating proximity and order accuracy, First Watch impresses with high-quality ingredients and flavorful menu offerings. Don't miss out on the power quinoa bowl or the breakfast tacos for a delicious dining experience.
- 2243 Franklin Rd SW Ste B Roanoke, VA 24014 Hotline: (540) 656-3474
When it comes to satisfying your morning cravings, look no further than First Watch. This cafe, located at 2243 Franklin Rd SW Ste B in Roanoke, VA, offers a delightful array of breakfast and brunch options that will leave your taste buds tingling.
With a trendy and casual ambiance, First Watch is not only a popular spot for solo diners but also a great choice for groups or families. The restaurant offers a cozy outdoor seating area, perfect for enjoying your meal al fresco.
What sets First Watch apart is their focus on quality ingredients and diverse menu options. From vegan dishes to a plethora of vegetarian choices, there is something for everyone here. Their seasonal offerings never fail to impress, adding a touch of excitement to your dining experience.
Customer reviews rave about the stellar service provided by the staff at First Watch. Whether it's handling reservations or accommodating special requests, the team goes above and beyond to make your visit memorable.
One standout feature of First Watch is their attention to detail when it comes to nutritional information. With a menu that caters to various dietary preferences and restrictions, you can dine with confidence knowing exactly what you're getting.
So, whether you're in the mood for a hearty Carnitas Breakfast Tostadas or a fresh Power Quinoa Bowl, First Watch has something for everyone. Don't forget to pair your meal with a Mint Mocha iced coffee for a truly indulgent experience.
For a breakfast or brunch outing that hits all the right notes – from the food to the atmosphere – First Watch is a must-visit destination. Bring your friends, family, or even your four-legged companion and savor the flavors at this renowned cafe.

I've yet to try something on their menu that I didn't like. Check out for their seasonal dishes! Stellar customer service. It's usually pretty busy specially on weekends, but definitely worth it. Family friendly atmosphere is added bonus.

The restaurant is clean and modern with minimal but comfortable aesthetic and decor. We were greeted and seated after waiting briefly in line at the host stand. The food is fairly priced and portions were good. They offer a lot of nutritional information on the menu which was helpful. The seating is close so it is not private as you can hear all the conversations going on around you. I ordered a power quinoa bowl and it was tasty but the only disappointment was they used thin slices deli chicken as the meat and a few pieces of that looked questionable and low quality. The server (Angel) was very accommodating. I have a small child so I would have preferred to pay at the table rather than carry him and hold him to pay at the register on the way out but I'm sure this method saves severs the the of having to cash out their own guests. Overall a win for a birthday breakfast.

I was driving through Virginia and needed to stop and eat breakfast but I had my dog with me so that limits the places I can eat. I don't like leaving him in the truck. First Watch is probably the best place in the US to get a good breakfast so I detoured a few miles off the highway to eat there. The location could be more convenient to the Highway but the food didn't disappoint. The bonus was outdoor seating so my best friend could join me and we both ate well. He had bacon and sausage with a bowl of lukewarm water like he likes it, and I had eggs Benedict, my favorite. The server was exceptional and so I recommend this place anytime you want a solid, tasty breakfast. Bring your pup!

We were seated very fast everyone for the most part enjoyed their food. However I asked for no sour cream on my omelette and there was sour cream they just took it to the back and scrapped it off. Luckily I am not allergic to it but it I was it wouldn't have been good as I could still see the sour cream.

First watch is a great spot for brunch! The menu is huge and has so many great options, sweet and savory. The ingredients are high quality and you can find a lot of healthy options. There is usually a wait so put your name on the list! Servers are very friendly and the restaurant itself is big and bright. Good ambiance. I loved the breakfast tacos, would definitely recommend those!

A very good friend of mine had talked to me about First Watch and this morning I decided to go for myself and try it out. I first downloaded the app and was very impressed with the location, the menu, and the app features. So I used the reservation feature and received a text asking me to check in when I arrive. When I got there, I was impressed with the modern building where the restaurant was located, the ample parking, and how many people had already arrived and were eating inside and in the outdoor patio. As I walked in, I was greeted by the host and I told him I had a reservation and wanted to check in. Even though there were many customers eating already, there still were many empty table, it being a Wednesday morning. It felt strange to me that he didn't check me in the computer as having arrived, but I didn't say anything. The host brought me to one of the smallest tables in a corner of the place. I was very disappointed and asked him if he could seat me in the nicer area of the place and in a larger, more comfortable table. He complied and it felt a lot more comfortable there. As soon as I was seated, my waitress, Jasmin came down with the menus and with a very warm greeting. She made me feel at home. When she asked me what I wanted to drink I ordered a Mint Mocha iced coffee, and to eat I ordered the Carnitas Breakfast Tostadas. The description on the menu was so appetizing. As she went to place my order I looked around at this very clean and nicely decorated area that at the same time felt relaxing and friendly. A perfect place to visit alone, with a friend, or even in a group of family or friends. Just as I was doing this I received a text from the restaurant: "Just checking in. Will you still be joining us today?" I knew it; since the host didn't check me in, the system still thought I hadn't arrived. And that didn't feel good. And later when I mentioned it to the host when I was paying the bill, instead of apologizing he said that's how they operate there. A bit insulting I would say, and one of the reasons I didn't give this restaurant a five star which I am of the belief that after the manager reads this review and takes action to my constructive feedback I could easily give this restaurant the five stars. It didn't take long before the waitress brought me the Mint Mocha iced coffee. It looked beautiful. It even had mini dark chocolate chips on top of the sweet cream cold foam. But as I inserted the straw and started drinking it (which by the way was extraordinary) I noticed the glass was filled to the top with ice cubes, leaving room for only 1/3 to 1/4 of the glass for the drink itself. If you consider the price, it was a total disappointment because I did not get to enjoy the drink. A reasonable amount of ice cubes would have been enough to satisfy my enjoyment of this extraordinary drink. Then the food arrived and I was very impressed with the quality of the ingredients and how well cooked and arranged it was. Words could not do justice but look at the photos I took and see for yourself. The pulled pork was nice and tender and juicy, the tortillas nice and crispy, the eggs cooked just right, the black beans tasty, and the cheese well melted. A pleasurable dining experience. It is for this reason that I think that if the manager takes care of the things I brought up, I will definitely frequent this place very often and would totally recommend it to anyone who is up for a unique breakfast in a wonderful atmosphere, with excellent service.

FirstWatch is one of the few chain breakfast restaurants that repeatedly delivers quality service and food. Great omelettes and plenty of fresh hot coffee on a cold winter day.

First: Indoor seating, social distancing, COVID-compliant. Mask required for entry but removed after seating. First Watch is a hipsters delight. Fresh squeezed artisan juice blends, avocado toast, cage free eggs, gluten free bread... Absolutely delicious. I now understand why the Sunday brunch wait times are so long. Generous portion for the omelette, packed with meaty-goodness. If you want to taste it all, get the Works like I did. The bacon is magnificent! Two $$ for sure, but if you're looking for a breakfast date place or an upgrade to your normal bacon and eggs routine. Head to First Watch!